1. You Treat It As a Hobby
While it is common for beginning entreprenuers to start their businesses as a side job, those who have successfully left their 9 to 5 and don the CEO title are those who have committed to making their dream a reality. As a customer, I don’t want to know your life story before I buy your t-shirt or let you do my hair. I don’t want to hear screaming kids in the background when I call to book an appointment. Be professional. Treat it like a business and your customer will treat it like a business. No excuses.
2. Your Supply Doesn’t Meet the Demand
I am an impulse shopper. Lots of people are. I see it. I like it. I want it right now! No, I don’t want to pre-order it. No, I don’t want to wait 3-4 weeks to receive it. No, I don’t want to check back later. No. No. No. And how dare you be out of stock! If you don’t have what I want, chances are someone else will. And yes, I understand that things happen which may delay the buying process. However, remain professional. Use good customer service practices and be honest and upfront with your buyer.
3. You Want Pity and Profits
Everyone has a sad story. If you tell me yours, now I have two sad stories. Its hard enough carrying my own so please keep yours. You’ve decided to follow your dream and you’re having a touch time. You’re starting from the bottom, living off your savings, etc. etc. We get it. But keep it to yourself. Don’t get online begging for sales, because if your customer wanted to support a charity, they have plenty of options. NEVER relay your financial troubles to your customers. Make good business decisions and please, keep it professional.
4. You’re One In A Million
A few years ago it was different for women to find high quality hair weaves, but in 2013, it is not. Everybody knows somebody that sells it and can get it to them for the price they want to pay. If there is nothing proprietary about your business, it will be difficult for you to gain and keep customers.
5. You’re Just Not Ready Yet
You may have a great idea, a great product that people will love. You could potentially make a lot of money. But, if you are ill prepared to deal with the business side of things, you’ll struggle to find people who will support you. I met a guy that told me he was a barber specializing in kids hair. I said, “Great! Give me your business card and I’ll give you a call. I’ve been looking for someone like you.” He didn’t have a business card. In fact, he didn’t have a phone number. He gave me his twitter name and told me I could reach him there. I’m sure he’s a great barber, but he just wasn’t ready yet.